Business Administration RPSC, Rajasthan Public Service Commission Business Administration Syllabus

Rajasthan Public Service Commission (RPSC)
Syllabus

Business Administration

UNIT-I:

Development of Management Thoughts
Strategic Management Process
Organisation change and Resistance - Management of Change
Organisation Development, Culture, Ethos and Climate.
Management Effectiveness.
Total Quality Management (TQM)
Emerging dimensions of Management.

UNIT-II:

Marketing Concept and Environment.
Brand name, trade mark, Patents and Copyright.
Price Management.
Distribution Channels , Components of Promotion Mix.
Marketing Organisations, Social, legal and ethical aspects of marketing.
Service Marketing.
Industrial Marketing.

UNIT-III:

Consumer Behavior and Buying motives.
Influence on Consumer behavior.
Marketing Analysis and Research.
Role of Advertising in marketing and Advertising strategies.
Advertising Organisations.
Media Management.
Economic environment of International Marketing.

UNIT-IV:

Human Resource Management.
HRD Systems.
Carrier and Succession Planning
Performance Appraisal.
Trade Union, Worker's Participation in Management.
Grievances and Discipline.
Managing Industrial Relations and Collective Bargaining.

UNIT-V:

Socio Cultural Environment of Business.
Business and Corporate Ethics.
Corporate Governance and Social Responsibility.
Legal Environment of Corporate Business.
Production Planning and Control.
Finance functions and Investment Decisions.
Public Enterprises and small scale Industries in India.

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