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Rajasthan Public Service Commission - Business Administration Syllabus

Updated on: Mar 19, 2013
The syllabus of Business Administration for  Rajasthan Public Service Commission (RPSC) is given below:

UNIT-I:


Development of Management Thoughts
Strategic Management Process
Organisation change and Resistance - Management of Change
Organisation Development, Culture, Ethos and Climate
Management Effectiveness
Total Quality Management (TQM)
Emerging dimensions of Management

UNIT-II:

Marketing Concept and Environment
Brand name, trade mark, Patents and Copyright
Price Management
Distribution Channels , Components of Promotion Mix.
Marketing Organisations, Social, legal and ethical aspects of marketing
Service Marketing
Industrial Marketing

UNIT-III:


Consumer Behavior and Buying motives
Influence on Consumer behavior
Marketing Analysis and Research
Role of Advertising in marketing and Advertising strategies
Advertising Organisations
Media Management
Economic environment of International Marketing

UNIT-IV:

Human Resource Management
HRD Systems
Carrier and Succession Planning
Performance Appraisal
Trade Union, Worker's Participation in Management
Grievances and Discipline
Managing Industrial Relations and Collective Bargaining

UNIT-V:


Socio Cultural Environment of Business
Business and Corporate Ethics
Corporate Governance and Social Responsibility
Legal Environment of Corporate Business
Production Planning and Control
Finance functions and Investment Decisions
Public Enterprises and small scale Industries in India
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